LIVING ON THE EDGE | Mustang Campaign
Branding / Campaign Design – 2022
Hosted at New York’s Javits Center, Living on the Edge is a conceptual exhibition that reintroduces the Ford Mustang to a modern audience by revisiting the rebellious energy that once defined it. The show celebrates the car’s original spirit—accessible, daring, and designed for those who craved speed without conformity—while acknowledging the brand’s struggle to hold its cultural relevance today. Through a series of surreal, collage-based visuals and graphic compositions, the campaign contrasts past and present, reflecting both the raw thrill of vintage performance and the existential edge of a legacy brand searching for its place in a changing world.